Identifying the Right ThoughtLeaders for Ad Boards – Case

mdoutlook-tl-banner-squareInvariably you will need to ask physician experts for their advice. Ad Boards have traditionally offered important lines of communication between the life science industry and healthcare providers.

And, those times call for the experts to organize. MDoutlook knows how to pull the right ThoughtLeaders into a room to give you the physicians with the most relevant experience for your needs.

MDoutlook’s ability to identify the right ThoughtLeaders and overcome challenging logistics are demonstrated in the following case study.

Customer

MDoutlook’s ability to identify the right ThoughtLeaders and overcome challenging logistics are demonstrated in the following case study.

Challenge

Client wished to identify investigators and establish a clinical development network in Asia, related to a new compound in Hepato-Cellular Carcinoma (HCC).

Approach

  • MDoutlook tasked with identification, recruitment logistics and moderation for Investigator meeting in Taiwan
  • Panel Composition: 8 ThoughtLeader Experts from Japan, Taiwan and South Korea
  • Turnaround time was short (within 5 weeks)

Unique Proposition MDoutlook

  • Immediate access to pre-qualified and profiled international database of Oncologists
  • Institutional knowledge of HCC, allowing for articulate conversation with the ThoughtLeaders
  • Organizational aptitude to arrange an Ad Board in Asia, including simultaneous translation of 3 languages; easily navigating cultural considerations

Results

  1. Seamless meeting logistics and professional moderation
  2. Extremely efficient identification process and fast recruitment of investigators who met specific Client requirements
    Ad Board HCC Asia - Case Study

 

Value Delivered

Deep knowledge and insight gained on clinical development and trial setup in Asia

Client Feedback

It led us to a targeted clinical development program in Asia and clinical investigator relationships. It led to a much more sophisticated understanding of the landscape market in Asia, which is very important segment,” – feedback from CEO.

To learn more about this case, to discuss your oncology intelligence needs, or to schedule a demo of our oncology intelligence portal, contact us at info@mdoutlook.com or +1.404.496.4136.

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