Our Actionable Intelligence

Actionable Intelligence throughout Product Life Cycle

Pharmaproductlifecycle

  • Disease landscape
  • Market and segment sizing
  • Competitive intelligence
  • Opportunity assessment
  • ThoughtLeader identification, profiling & engagement
  • Investigator / site selection and recruitment
  • Clinician trial awareness and benchmarking
  • ThoughtLeader identification and engagement
  • Market access insights
  • MSL optimization
  • Key Performance Indicators: establish and baseline measurement
  • Quantify impact of launch strategies and scenarios
  • Message testing & product positioning
  • Launch tracking: evaluate awareness, adoption and drivers / barriers
  • ThoughtLeader engagement
  • Sales / MSL optimization
  • Treaters: targeting, prioritization, key account engagement
  • Competitive intelligence
  • Message re-testing & product re-positioning
  • Awareness building / message shaping via promotional-educational communications
  • KPI ongoing tracking
  • ATU re-quantification
  • Define growth opportunities: unmet needs, new indications, adoption scenarios
  • Competitive intelligence
  • Expansion of physician targets & key accounts
  • Ongoing / expanded awareness building via promotional-educational communications

MDoutlook Methodology

Provenmethodology