Banner

What's New

Innovative resource for your improved understanding of
specialty diseases

Monthly Archives: May 2012

Have your ASCO-related question answered by 62k cancer treaters

If you are attending ASCO 2012 in Chicago, stop by booth 5036 to learn how MDoutlook can make its network of >62,000 cancer treaters work for you. Via surveys, standing panels and ThoughtLeader engagement, MDoutlook develops oncology intelligence to drive your commercial and clinical success.

To show you the power of the MDoutlook network, we invite you to submit an ASCO-related question at our booth (# 5036); we will include the top-5 submitted questions in our series of Quick Polls to be fielded immediately after ASCO. And if you already have some thoughts on a topic and would like to meet at ASCO to discuss, please email me directly to setup an appointment.

MDoutlook activities are predicated on 3 critical beliefs: 1) Relevant and accurate insight directly from pre-validated treaters; 2) Robust coverage; and 3) Rapid response. Our post-ASCO Quick Polls in the last 3 years have generated responses from more than 1,400 cancer treaters from 31 countries, with insight delivered in less than 5 business days from launch. And this year, we will deliver the same if not exceed.

Our team looks forward to connecting with you at ASCO!

Jan Heybroek
President

Physician Engagement Success – Case Story

In 2011, we significantly expanded our physician engagement services. Working with several clients, we have introduced new CME opportunities and practice management tools to our MDoutlook network of 62,000 validated cancer providers. Our approach focuses on driving new opportunities to the MDoutlook members that will enhance their ability to improve patient care.

A particular success story stands out. One of our CME clients wanted to broaden its reach into the oncology and hematology physician community in the United States. Arcas developed a campaign with a series of targeted emails to physicians, matching the topic of the programs offered to the physician’s clinical interest and practice setting. The CME programs included webinars, downloadable slide sets, monographs, access to live programs and much more. In close coordination with the client’s own marketing efforts, we boosted the client’s outreach into the community by more than 500%!

Here is a slide that the client presented to their management team to discuss the success of the program. Our work started in January 2011 and continued through the year.

Arcas Oncologist Engagement Success - Case Example

To put this into perspective: in 2010, our client had received fewer than 20,000 views and 10,000 downloads of their programs…

If you have a specific oncology intelligence or physician engagement need – big or small, complex or more straightforward, focused on a country or with a global scope, please contact us to discuss your intelligence needs.