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Monthly Archives: October 2016

Identifying the Right ThoughtLeaders for Ad Boards – Case

mdoutlook-tl-banner-squareInvariably you will need to ask physician experts for their advice. Ad Boards have traditionally offered important lines of communication between the life science industry and healthcare providers.

And, those times call for the experts to organize. MDoutlook knows how to pull the right ThoughtLeaders into a room to give you the physicians with the most relevant experience for your needs.

MDoutlook’s ability to identify the right ThoughtLeaders and overcome challenging logistics are demonstrated in the following case study.

Customer

MDoutlook’s ability to identify the right ThoughtLeaders and overcome challenging logistics are demonstrated in the following case study.

Challenge

Client wished to identify investigators and establish a clinical development network in Asia, related to a new compound in Hepato-Cellular Carcinoma (HCC).

Approach

  • MDoutlook tasked with identification, recruitment logistics and moderation for Investigator meeting in Taiwan
  • Panel Composition: 8 ThoughtLeader Experts from Japan, Taiwan and South Korea
  • Turnaround time was short (within 5 weeks)

Unique Proposition MDoutlook

  • Immediate access to pre-qualified and profiled international database of Oncologists
  • Institutional knowledge of HCC, allowing for articulate conversation with the ThoughtLeaders
  • Organizational aptitude to arrange an Ad Board in Asia, including simultaneous translation of 3 languages; easily navigating cultural considerations

Results

  1. Seamless meeting logistics and professional moderation
  2. Extremely efficient identification process and fast recruitment of investigators who met specific Client requirements
    Ad Board HCC Asia - Case Study

 

Value Delivered

Deep knowledge and insight gained on clinical development and trial setup in Asia

Client Feedback

It led us to a targeted clinical development program in Asia and clinical investigator relationships. It led to a much more sophisticated understanding of the landscape market in Asia, which is very important segment,” – feedback from CEO.

To learn more about this case, to discuss your oncology intelligence needs, or to schedule a demo of our oncology intelligence portal, contact us at [email protected] or +1.404.496.4136.

All Rights Reserved ©2016. All registered trademarks are the property of their respective owners.

Creating Roadmap for Ovarian ThoughtLeaders – Case

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Developing a list of relevant ThoughtLeaders in a new therapeutic area is a foundational task for any team. But, then what and how? On what do you base their importance for your brand? How do you determine their influence in the community? And do you identify those hard-to-find ThoughtLeaders outside the Top 30?

MDoutlook has a different approach.

We give you a roadmap to know who, why, how and when to approach the right ThoughtLeaders, by profiling their interests and network. In this case study, we show you how to take the guesswork out of identifying these valuable doctors.

Customer

International pharmaceutical company, building up their oncology portfolio, especially in women’s health.

Challenge

Client wished to develop a list of top ThoughtLeaders and in-depth profiles to engage them strategically and tactically (Strategic Advisory Group, Speakers, Investigators).

Approach

  • Peer-nomination survey US and EU
  • Extensive desk research
  • Data-mining of MDoutlook ThoughtLeader Intelligence system

Unique Proposition MDoutlook

  • Leveraging direct access to pre-qualified panel of multi-disciplinary treaters of ovarian cancer
  • Real-time system profiling of physicians
  • Transparency of leadership and influence algorithms, weighting and process

Ovarian Cancer ThoughtLeaders

Results

  • Long list of 300+ ThoughtLeaders based on publications, leadership, clinical trials and peer nominations
  • Customized top-30 list based on proprietary algorithm and provided extensive profile on each ThoughtLeader (Attribute Dial™)

Value Delivered

4-Week turnkey project delivering roadmap and insight on the most influential ThoughtLeaders in their product’s therapeutic area. Leading to more meaningful conversations with physicians.

Client Feedback

“This is awesome insight, and especially the ThoughtLeader model allows us to query the data, and fine-tune ranking based on different weighting of criteria. You delivered very robust results that will allow us to engage with the right ThoughtLeaders for the right opportunity using the right drivers. All four speakers at a recent symposium were identified through MDoutlook and engaged as result of this project,” expressed the Therapy Area Leader, Medical Affairs.

To learn more about this case, to discuss your oncology intelligence needs, or to schedule a demo of our ThoughtLeader Intelligence portal, contact us at [email protected] or +1.404.496.4136.

All Rights Reserved ©2016. All registered trademarks are the property of their respective owners.

Ultimate Oncologist Intelligence Platform – Case

Launching a product in a new disease area requires a steep learning curve – for every member of the team. With MDoutlook’s unmatched global panel of cancer treaters, we can streamline that process for those in the field and in management. This case study demonstrates how access to our unique intelligence portal improves the efficiency of those in the field.

Customer

International biotech, building up its oncology product portfolio.

Challenge

Client desired to have a targeting and pre-call profiling system to drive commercial engagement of ThoughtLeaders and physicians. Client had successfully used MDoutlook previously at different company in niche HemOnc space.

Approach

  • Intelligence Portal Access provided to 100+ company staff, ranging from field commercialization to brand management and executives
  • Training and User Guide provided as part of annual subscription
  • Integration with existing CRM system (Veeva)
  • Ongoing user support provided by MDoutlook team

MDoutlook CML Intelligence Portal

Unique Proposition MDoutlook

  • Access robust US panel of CML treaters
  • Standalone portal that is updated real-time with licensed data feeds
  • Continued ranking analysis based on new data
  • Seamless integration with existing CRM system; monthly updates of changed records
  • Integrated customer target list with profiles

Results

  • Real-time profiling of key account targets
  • Supplemented with disease intelligence and ThoughtLeader profiling and prioritization analytics
  • ThoughtLeader network mapping provides alternate avenues to approach targets

CML ThoughtLeader Authorship

 

Value Delivered

  • Out-of-box and integrated solution supporting on-going commercialization processes
  • Easy integration and seamless experience for users
  • Pre-call planning, targeting and overall knowledge of the CML space has much improved. Leading to more meaningful conversations with physicians

Client Feedback

“MDoutlook is a valuable tool for many departments in our organization. The type of information provided helps guide decision making from both the internal as well as customer facing teams,” according to the U.S. Marketing Director.

To learn more about this case, to discuss your oncology intelligence needs, or to schedule a demo of our oncology intelligence portal, contact us at [email protected] or +1.404.496.4136.

All Rights Reserved ©2016. All registered trademarks are the property of their respective owners.