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Monthly Archives: February 2018

Client Testimonials

Here’s what our clients are saying about their completed projects:

“The MDoutlook team provided a succinct, clear, and targeted assessment of what we needed to support the commercial success of our oncology portfolio now and over the long term.”
Director, Epidemiology Forecasting,Epidemiology & Advanced Analytics
Large Biopharma Company

“MDoutlook rocks! They delivered a flexible platform in which internal departments and functions in our organization could access in real-time top influencers in the oncology community, as well as evolving changes in oncologists’ views about therapies, and new prescribing and treatment patterns and trends.”
Sr. Director, Medical Communications and Operations
Mid-Sized Biopharma Company

“MDoutlook’s great work helped us gain input for one of our pharma client brands in the immuno-oncology space. They connected us with the right oncologists who were more familiar with our brand than we expected, so the feedback was extremely valuable! All of the doctors were engaged, contributed to the conversation, and were very knowledgeable about immunotherapies.”
Chief Strategy Officer
Major Pharma/Healthcare Branding Agency

“MDoutlook  provided us critically valuable intelligence on the perspectives of highly influential oncologists about multiple myeloma therapies and treatments”.
EVP, Global Marketing
Growing Oncology Diagnostics Company

“MDoutlook gave us very deep, spot-on insights from the most highly knowledgeable and respected oncologists specializing in uveal melanoma, which provided important guidance to our portfolio strategy.”
Chief Commercial Officer
Early Stage Biotech Company

MDoutlook select client roster

 

Quality Questions Emerge in Oncologist Insights Gathering

In recent conversations with pharma companies and healthcare marketing agencies about their global market intelligence-gathering methods, MDoutlook has been hearing a rising concern about whether they are both reaching the right oncologists in the U.S. and other key countries and whether they are getting the right answers to the right questions from them. Some have even told us that they get the same answers from the same physicians on every research project!

One key driver is that many market research organizations rely on third party physician panels and databases, giving them little control over the quality of respondents other than through screening questions. And answers to screening questions can and will be manipulated by savvy respondents.

Another challenge is that often the same group of oncologists are participating in nearly every market research initiative, resulting in skewed responses from a less than representative sample of oncologists questioned. And a third and final challenge is that engaging the right oncologist does not yet mean that the right questions are being asked, and that real-world evidence and insights are gathered.

Some key red flags that could result in questionable research findings include:

  • Are you comfortable with how well you know the oncologists the research will engage prior to screening?
  • Is your valuable physician panel time preoccupied with screening questions?
  • Do you have to teach your market research partner about the intricacies of oncology, so they know the right questions to ask?
  • Does the research partner have solid anchor points to other data sources and existing insights to triangulate and corroborate their research?

Working with MDoutlook, you never have to question what oncologists will say about your brand and your product portfolio because we have the most robust oncologist panel in the industry, put together by our staff physicians who engage with them on a regular basis. Because our research is designed by physicians for physicians, you never have to doubt the quality of the oncologist intelligence you are getting.

MDoutlook technology and research methodology to drive Real World Insights

Thanks to detailed information on each panelist, gathered from the panelists themselves and supplemented by research through human analyst and machine-learning methodologies, we know exactly whom to target for which research, and we triangulate responses with previously gathered physician profile information and engagements ensuring the validity and robustness of our real-world insights.

As a result, we give you a blueprint of exactly which oncologists to connect with based on your portfolio specialty and strategic needs – oncologists that know your space inside and out and can share that extensive knowledge and work in a transparent and forthcoming way, so you can confidently make the decisions you need to about your portfolio.

Take the guesswork out of your oncologist insights research and contact the team at MDoutlook today.