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Monthly Archives: May 2019

Conference data presentation impact

With the deluge of scientific data presentations at a conference, it is very competitive for life science companies to break through the noise and assess impact. By evaluating whether announcements change oncologists’ behavior, we can estimate how a data presentation influences their future treatment decisions and clinical practice.

Clients often find themselves in a situation where they need to quickly understand the implications of their own and their competitors’ conference data announcements. One of our clients needed a quick read on their data presentation vs. competitive activity at a scientific congress to assess the impact on current treatments and preference shifts in treatment decisions. We provided timely actionable recommendations through post-conference research to guide their future commercial activities. Conference channel impact
During this assignment, we were able to demonstrate that both academic and community oncologists consider educational sessions run by conference committees (e.g. ESMO) to be more credible than industry-sponsored symposia. This research highlighted opportunities for future engagement and impact measurement of data presentations.

Be the first to know!

For another client, we recruited 500 cancer treaters from over 30 countries within a week of a conference via our agile ONCpulse™ research service. Access to timely precision intelligence provides clients the confidence to react quickly to our insights, and often, we are the first to offer in-depth results after a congress. If you want to speed up your congress research and be the first to know, we should meet.

Client feedback

“Rapid results allowed us to adapt our commercialization plans for the following year and assess the success of our own data announcements. This is very useful for us in light of next years’ planning”.
Brand Director Oncology, Major Pharmaceutical Company.

Conference Research Specialists

Are you currently facing the challenge of measuring the impact of your scientific data presentation? At MDoutlook, we make this process easier for you. With over a decade of experience and more than 130 conference projects completed, we have helped clients gauge their activity impact by enabling access and engagement opportunities with treaters, experts, and ThoughtLeaders in oncology in/around many major conferences (such as ASCO, ESMO, ASH, SABCS, EHA, IASLC, etc.). If you require rapid quantitative and/or qualitative insights or an advisory board, MDoutlook has a solution for you:

  • ONCpulse™ 10-15mins: designed to gain timely marketplace feedback on a single topic
  • ONCpulse™ 20-25mins: designed to probe a narrow range of specific issues deeply.
  • ONCpulse™ qual: accessing treaters and experts from the world’s largest verified community in oncology.
  • ThoughtLeader identification, mapping and engagement.

Are you planning to present new scientific data at an upcoming conference? Meet us!

We will be at:

  • ASCO annual meeting (May 31 – June 4) in Chicago at booth 5041.
  • European Hematology Association annual meeting (June 13 – 17) in Amsterdam.

Join us for a cup of coffee / tea and a meaningful chat.

Rare cancers prominent ahead of the conference season

Rare cancers feature more prominently at this year’s conference season, and ASCO has named “Progress in Treating Rare Cancers” as their advance of the year. We are especially poised to gauge the reactions of oncologists to the new developments in rare cancers and understanding standard treatment practices if they exist in these challenging diseases. Helping clients to better understand rare cancer market dynamics and particularly conference research is core to our offering.

The recognition of rare cancers by ASCO also resonates with our experience in delivering precision insights to our clients. We have observed an increased interest through our work in these cancers and believe that advancements in areas such as precision medicine are redefining what makes specific cancers rare or common. Together with Biomarkers (click here for Biomarkers article), oncologists have more and new tools at their disposal as sadly the treatment success of rare cancers often lacks behind more common cancers.

At MDoutlook we help clients to overcome these uncertainties in knowledge through access to the world’s largest community of treaters and experts in oncology. Over the past years, our precision intelligence has successfully informed commercialization strategies of numerous compounds at different stages in the product lifecycle.Many of these projects successfully delivered actionable results through our agile ONCpulseTM service and have included examples such as:

  • A recent rush project for a client who needed us to interview over 30 oncologists specializing in a rare Head & Neck cancer area with specific focus on the second line treatment to gain rapid time-sensitive knowledge for their business
  • For another client, we successfully engaged 10 melanoma experts to understand the current diagnosis and management of uveal melanoma, and how to better organize their pivotal clinical trial.

We are in a unique position to reach over 120,000MDoutlook Cancer Treater Universe cancer treaters and experts globally and improve your commercial strategy or simply provide a deeper understanding of rare cancers. Are you interested in similar insights? We invite you to set-up a meeting with us to introduce you to our offering.

We will be at the ASCO annual meeting (May 31 – June 4) in Chicago and look forward to welcoming you there. If you are unable to meet at ASCO, we will be delighted to meet you at the European Hematology Association annual meeting (June 13 – 17) in Amsterdam.

For further discussion or to arrange a meeting at your convenience, please contact [email protected] or call +1 404.496.4136.