Jan Heybroek, President of The Arcas Group, presented on the topic of Working with Physician Advisors – The New Paradigm. The event was succesfully hosted by the Southeastern Medical Devices Association (SEMDA – www.semda.net) on November 11, 2008 at Mercer University in Atlanta, and had a record attendance.
Jerri Davis, Corporate Legal and Regulatory Compliance Manager for Porex Corporation provided the regulartory perspective for a device manufacturer, while Jan focused his presentation on the strategically leveraging your relationships with physicians, in whichever capacity (e.g. customer, investigator, advisor). An interactive panel discussion with excellent questions from the audience followed both presentations.
You can download a copy of Jan’s presentation here: Leveraging Physician Relationships in Dynamic Times
The last slide of the presentation contains links to useful sites and more information.
You can also download a number of relevant documents here:
- AdvaMed Code of Ethics
- PhRMA Marketing Code 2008
- National Survey of Physician-Industry Relationships (New England Journal of Medicine 2007)
If you have specific questions about this topic, either in the area of pharmaceutical products or medical devices and technology, or would like to discuss how we can support you strengthening your relationships with key physician groups, please contact us at +1.404.496.4136 or [email protected].