Driving ThoughtLeader Activation in Your Brand Journey

Most life science companies strategize to engage ThoughtLeaders with the majority of clients deploying engagement strategies during Phase 3 / launch. A small number target influential ThoughtLeaders earlier (pre-clinical/pre-launch) building long-term valuable relationships (‘brand ambassadors”) within scientific and physician communities.

Along the product journey, MDoutlook empowers clients by engaging experts and treaters at different stages through superior approaches to identification, mapping and activation.

Right ThoughtLeader and Treater

Clients hire us to hyper-target experts and treaters that matter most in their journey whether driving impactful commercialization strategies or engaging influential scientific experts during pre-launch. With an unparalleled global community, we instantly access clinicians (including niche targets) to your competitive advantage.

Click to enlarge

Right information, right time

Making confident decisions on-the-go matters most to our clients who regularly choose us to be there for them when it matters most with meaningful precision intelligence!

  • Improving targeting or call planning, we support sales activity planning through immediate identification or verification of valuable experts and treaters
  • Through rich profiling, finding influential scientific ThoughtLeaders in your brand journey to involve with e.g. clinical trials, medical publications or scientific conferences
  • Optimizing expert collaborations at the (inter)national, national and local level from mapping network behind networks for maximum impact!

Rapid activation

Clients retain us knowing quick and easy wins to activating experts and treaters are consistently delivered

  • Answering today’s questions, tomorrow via ONCpulse studies
  • Through powerful and actionable insights e.g. navigating brand performance in competitive markets through hybrid KPI / ATU tracking

Clients judge us on successful outcomes:

  • For one client, we measured conference data impact in a week via insights from 500 top oncologists, worldwide. “Rapid results allowed us to adapt our commercialization plans and assess the success of our own data announcements. This is very useful for next years’ planning” Brand Director Oncology, Major Pharmaceutical Company.
  • For another client, using our Oncology community, we activated highly influential ThoughtLeaders across five countries in Asia, for an Ad Board to ascertain messages resonating with those on the ‘decision edge’ in Hepato-Cellular Carcinoma (HCC)

We breed client confidence as a leading precision intelligence company with transparent solutions and team expertise. Let’s take a positive step together to make 2020 a success for you, your brand and business! Contact us today at [email protected] or call +1 404.496.4136. to arrange a meeting.